If you've ever used a Multisport Card to access a gym, you might wonder—how much does the gym actually earn from your visit? While the program seems like a win for fitness lovers, it’s a completely different story from the gym owner’s side.
This article breaks down how the Multisport system works financially and what gyms really make from each swipe. Whether you're a business owner or just curious about the economics of fitness, you're in the right place.
To explore the numbers in more detail, check this full analysis: karta multisport ile zarabia siłownia.
What Is the Multisport Card?
The Multisport Card is a corporate benefit program in Poland and parts of Europe. Offered by companies like Benefit Systems, it gives employees access to a large network of gyms and sports facilities for a low monthly fee—often subsidized or fully paid by their employer.
Why Do Gyms Accept Multisport Cards?
For many gyms, joining the Multisport network is about gaining visibility and driving foot traffic. Appearing in the Multisport app can attract new users who wouldn’t otherwise find or try their facility.
How Gyms Get Paid
Rather than a monthly subscription, gyms are paid per visit. Each time a cardholder checks in, the gym receives a set fee. The rate is agreed upon in contracts between the gym and Benefit Systems, but it usually falls between 5 and 10 PLN per visit—much lower than what traditional members pay.
Is It Worth It? Let’s Do the Math
If a gym gets 1,200 Multisport visits in a month and earns 7 PLN per visit, that totals 8,400 PLN. It sounds good, but when you subtract expenses like rent, staff salaries, electricity, and maintenance, the margin becomes razor-thin.
Read more about gym earnings in this article: karta multisport ile zarabia siłownia.
The Hidden Costs for Gyms
Operational Expenses
Each visitor contributes to the gym’s costs—utilities, cleaning, staffing, and facility upkeep all add up.
Wear and Tear
More users mean equipment breaks down faster. Machines need servicing, weights wear out, and everything from lockers to lights requires more maintenance.
Comparing Multisport Users to Regular Members
A regular member might pay 100–150 PLN per month and visit 8–12 times. A Multisport user might visit 20 times and generate only 140 PLN in total. From a business perspective, that’s more strain for the same—or even less—income.
Pros of the Program
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Increased Exposure: Gyms become visible to thousands of cardholders.
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Higher Footfall: Especially during quieter hours, more people means more activity.
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Marketing Perks: Multisport helps promote smaller or lesser-known gyms.
Cons for Gym Owners
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Lower Profit Margins: It’s hard to make a decent profit on small per-visit fees.
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Overcrowding: More people can lead to longer wait times and a drop in service quality.
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Limited Upselling: Since most Multisport users already have access to core services, they’re less likely to spend more.
Can Gyms Negotiate or Leave the Program?
Yes—but it’s challenging. Smaller gyms often lack the bargaining power to secure higher rates. And leaving the network means missing out on exposure and losing potential walk-ins from Multisport users.
Smart Ways to Boost Gym Revenue
Gyms can offset low Multisport earnings by:
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Selling extra services like PT sessions or workshops
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Offering exclusive memberships with better perks
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Hosting paid events and wellness programs
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Promoting branded products or supplements
How to Make Multisport Work for Your Business
Multisport shouldn’t be the main source of income—it works best as a funnel. Use it to introduce people to your facility, then convert loyal users into full-paying members through personalized services and value-added offerings.
Conclusion
While the Multisport Card offers incredible value to users, the story is more complicated for gym owners. Between low per-visit earnings and higher maintenance demands, it’s not always a clear win. But with the right strategy, gyms can use the program to build awareness, attract new clients, and grow their long-term customer base.
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